Business Planning – Do You Make These 5 Marketing Mistakes?

What is the one thing every business wants more of? Money! Are you struggling with how to take your business to the next level? Do you feel like you’re stuck in a stagnant place and are unsure of what actions to take to grow? You are not alone! As a business owner, you are busy constantly. There is not enough time in the day for everything. Making mistakes with your marketing efforts can only magnify some of your struggles. Read this to figure out if you are you making these 5 costly marketing mistakes.

Mistake #1: Winging it

Ever hear the expression: Proper Planning Prevents Poor Performance? This ties right into your marketing strategy. If you want results, you have to put in the proper planning and formulate a strategy, then execute accordingly. This is why it is called a marketing strategy. It takes time, effort, and research to develop the necessary marketing plan. This is crucial to the success of your marketing efforts. Too many businesses “wing it” whether it be for lack of knowing how else to attack it or pure laziness. You worked too hard to get your business up and running. Put some effort and time into developing a formalized Marketing Plan. Figure out who your target customer is and the best way to market directly to that target audience. You may already be wasting effort and money on marketing to the wrong audience! Do your homework. We promise… you will save time AND headaches in the long run.

Mistake #2: Giving Up Too Easily

What would we do without instant gratification today? Searching for answers literally takes seconds on our computers or cell phones. We have access to more knowledge at our fingertips than we could have imagined 10 years ago. Technology has embedded this need for instant gratification in our minds. It has created a society of people that give up way too easily. Like most success in life and business, marketing takes time and persistence. In fact most prospects need to be exposed to your company, its services, the benefits received or problems solved, 7-13 times BEFORE they will decide to purchase. Don’t think that one attempt at reaching out to a prospect will magically make them open their wallet. Don’t think that even 3 times of reaching out will do so. It make take 3, 6, or 9 exposures to get your prospects comfortable with you and your company. Marketing is a marathon and you have to be in it for the long haul.

Mistake #3: Not Adapting to Current Times

Remember when newspaper or radio ads were the most effective way for a company to advertise? Well along came the 21st century full of technology. Embrace it. If you don’t have an attractive, user-friendly website, you’re making a mistake that could turn new customers away and inhibit your growth. If consumers find it difficult to navigate or looking outdated, they may leave with a negative impression of your company and never return. Don’t allow this to happen.

Are you refusing to get your company on social media or advertise using video? This is also costly. The internet, social media, and video marketing are here to stay. If you want to have your business thrive for many years and generations to come, it’s best to get on board… now!

Mistake #4: Lack of Consistency

In order for marketing to be effective it has to be creative and consistent. Think “Out of sight, out of mind.” This is true with any prospect. You don’t know what situational changes are going to occur in their life that may cause it to be… The Right Time. You don’t want to miss the opportunity when it arises. If you haven’t been planting those seeds and nurturing them all along, you won’t be there when they are ready to harvest. The goal of marketing is to be the company in the forefront of the consumer’s mind when they raise their hand and need help. Many businesses make the mistake of sporadic marketing or marketing only when business is slow. Marketing needs to be continual to smooth out the seasonality of business cycles. Don’t let your business fall into this trap!

Mistake #5: Backing Off When Goals are Achieved

Finally, the 5th marketing mistake you may be making is backing off when goals are achieved. This mistake may be the worst one. It’s too easy to breathe a sigh of relief and relish in the success you have achieved. Successful businesses get comfortable when things are running efficiently. However, the issue comes with being too comfortable. As stated earlier, marketing efforts can take 3, or even 6 months to start showing results. This lag time is why discontinuing your marketing efforts, then desperately trying to ramp them back up can be extremely dangerous. It is much wiser to consistently maintain your marketing efforts, then amplify and enhance them as needed. After all, customers may come and go for a variety of reasons. Focus on keeping lifelong customers, and a marketing plan that will help generate new ones during good times and bad.

Marketing is not always fun to do or think about when there is so much else going on. At the end of the day though, marketing is important to the success of your business. Treat it as such and avoid these 5 marketing mistakes. Taking the time to plan and actually prepare with the necessary research will make it so much easier to perform the steps outlined. Don’t forget, persistence is needed for successful execution of your marketing plan. You believe in your business. Make sure your marketing efforts reflect that!

20 Newsletters Every Marketer Needs To Stay Ahead Of The Curve

“The question isn’t who is going to let me; it’s who is going to stop me.”

Humans without ambition – Goodbye and Goodluck!

I am a serious marketer and I want to make it big. 5 Years down the line, I want to groom myself into one of the biggest guys in digital marketing a.k.a. ‘The Wolf’. I restlessly ‘Ƨrawl’ the web for intelligent marketing blogs and consume knowledge liberally. I do not mind sharing my learnings with people who respect time and money.

Know the dynamics of the entire marketing funnel, like the back of your hand.

Read ahead. May the Force be with you.

1. NeilPatel.com

Specialization: Thought leadership

Neil Patel is the co-founder of KISSmetrics, Crazy Egg and Hello Bar, three tools that nearly every SaaS marketer knows, as well as the founder of Quick Sprout, where he helps businesses drive more traffic and make more sales online. Neil also actively consults, invests, blogs and speaks all over the world; in short, he knows what it takes to become a successful entrepreneur.

Analytics: Whatever be the topic, the most striking feature of Neil Patel’s blogs is his love for analytics, which is so obvious in his posts. Neil primarily focuses on analytics to understand customer behaviour to improve conversion rates by tracking the right business metrics.

Actionable: As an entrepreneur, Neil is continuously experimenting and developing new and cutting edge Internet Marketing tactics, while working with some of the biggest brands in the world. All of this experience is reflected in his blog/newsletters. So what Neil offers in his blogs is practical marketing solutions rather than untested hypothesis.

This newsletter will give you practical advice on inbound marketing, It will give you data driven customer insights, it will help you leverage analytics to drive growth, it will guide you towards controlled automation and above all it will give a strong perspective to think about marketing in general. Do not miss out on this newsletter!

Most Shared Article in 2015: How To Use Growth Hacking To Attract and Retain Customers (1.4K Shares)

2. Search Engine Land

Specialization: SEO + SEM + Local Search Marketing

Search Engine Land is a news and information site covering search engine marketing, searching issues and the search engine industry. SearchCap is a daily email newsletter recap of search engine news. It provides a summary of what happened in search at the end of each business day. This includes all stories from Search Engine Land posted that day plus headlines from sources across the web.

SEM & SEO: Subscription to this newsletter will keep you updated on the latest developments in Google and Bing ads, whether they’re tweaking Product Listing Ads, adjusting Enhanced Campaigns, or changing the way ads display on various platforms. This newsletter will also keep you updated on the latest news or how-tos from best SEO practitioners and thought leaders..

Search Engine Land is launching a new industry awards program called “Landy Awards” that will recognize individuals, agencies, and internal marketing teams within the digital marketing community who have demonstrated excellence in executing organic and paid search marketing initiatives. And SEMPO Partners with Search Engine Land for the Landy Awards which will be held on September 30, 2015 in New York City.

The subscription will also keep you updated on the latest news about local search marketing, including tips to help small businesses, franchises and community locations be more visible in locally relevant search results.

Another cool feature about SEL is that they post search engine news stories throughout the day so that the users are informed the instant a new story appears. This is perfect for the content marketers who wants to keep up on everything as soon as it happen.

Most Shared Article in 2015: It’s Official: Google Says More Searches Now On Mobile Than On Desktop (10.7K Shares)

3. Content Marketing Institute

Specialization: Content Marketing + Brand Marketing

Founded by Content Marketing Evangelist and author Joe Pulizzi, Content Marketing Institute, can be described as a blog for brand marketers. The blog and newsletter features some of the best guest bloggers and thought leaders in content marketing space. The newsletter is known for its quality original content.

The blog and newsletter features a post a day written by Pulizzi and other industry leaders who discuss everything related to content, strategy, and tips for hiring. There’s also a weekly round up of current events going on in content marketing, so that readers can learn about the kinds of content other people are putting out. This newsletter is the be-all end-all in content marketing, and a serious source of research and stats.

Resources: Content Marketing Institute also offers many free resources including blogs, webinars, and archived podcasts that you can use to build up your personal knowledge and expertise.

Subscription to this newsletter keeps you updated on one of the most authentic and authoritative opinions in content marketing space.

Most Shared Article in 2015: How to Write Content That Engages Mobile Readers (3.8K Shares)

4. MWWPR

Specialization: PR

What makes MWWPR an essential subscription for a marketing professional is their expertise across practice areas and disciplines and their experience in crafting solutions & strategies that make their clients more competitive.

Comprehensive Coverage: This is the only newsletter which covers the PR related exhaustively. It discusses everything from consumer lifestyle marketing to LGBT marketing, presenting left-brained technology with right-brained content for a well-rounded offering, you won’t find elsewhere.

Research: This newsletter is an authority on PR related Research, insights and strategy. It discusses several meaningful insights and practical ways to develop highly effective communications strategies, using a mix of qualitative and quantitative research.

Strategy: It helps you arrive at the strategy behind targeted communication plans and activating consumer behaviors vital to your business – product purchases, brand recommendations and long-term engagement of key stakeholders.

This newsletter will give you a practical understanding of building working relationships with media, analysts, and other influencers that drive the market conversations. It provides you with all the latest information and skills needed to work with influencers to create your own communities, do original research, events and build partnerships. As a marketing person you need to understand and manage PR, in order to move up the ranks, try MWPR, you will not be disappointed!

5. Marketing Land

Specialization: Digital marketing + Martech

Marketing Land is a news site covering internet marketing, social media, mobile marketing & more. This is a sister site of Search Engine Land. This newsletter keeps you abreast of the latest interactive marketing news, views and how-tos. Each email newsletter will round up everything that Marketing Land has published on the topic in the previous week, including links to news stories and columns by expert practitioners.

Very well classified: This newsletter covers a wide range of topics from Display to search, from mobile to analytics. The topics of the newsletter are very well classified and gives the user the choice to select the topics of his/her choice. This is one of the few big blogs/ newsletters to cover niche topics like Retail, Marketing industry, Martech etc. This is one of the reasons why you should subscribe to this newsletter.

Hottest news: Marketing Land’s newsletter covers the latest developments and techniques in the complex marketing ecosystem. This newsletter gives you the first mover advantage with the latest updates and lets you leverage the upcoming products & tools to your brand or client’s advantage.

This newsletter consistently comes up with fresh, original and shareable ideas and is the one-stop shop for digital retail news and stats, expert opinions, how-to guides and actionable insights. Consider this as your marketing newspaper and subscribe.

Most Shared Article in 2015: What The Unofficial Death Of Google+ Means For Marketing (7.2K Shares)

6. Adweek

Specialization: Brand Marketing

What is the must-read publication for all executives at the largest advertising agencies? I wouldn’t think twice before saying that the answer is AdWeek. A publication which covers strategy, data and branding tailored for CMOs and top marketing professionals. Adfreak, the official blog of Adweek, is an excellent repository for brand marketers and exclusively covers the best and worst of advertising, branding, designing and content writing.

Brand Marketing: Subscription to this newsletter would keep you updated on a wide range of topics related to branding and advertising. The topics covered are essentially at the intersection of advertising, media and technology.

Viral Content: AdFreak is a collaborative effort by AdWeek staffers to chronicle all the latest and greatest campaigns in the ad world. Unlike the straightforward style of AdWeek Magazine, AdFreak presents its contents in a comical, sarcastic manner mildly reminiscent of the great Defamer. One can’t be expected to keep up on all the latest ad campaigns, and that is where AdFreak excels.

Adfreak is a daily blog of the best and worst of creativity in advertising media marketing and design and is a must-read news for marketing, agency, creative and advertising professionals.

Most Shared Article in 2015: What Is Branding? This Thought-Provoking Video Tells You in Just 2 Minutes (11.1K Shares)

7. Marketo

Specialization: Content Marketing Strategy and Marketing Automation

Marketo blog specializes in providing scalable marketing automation solutions. Although this is

targeted at enterprise level clients with large marketing/sales teams and large budgets this blog offers some really cool insights into a content marketing strategy that scales. Marketo blog offers loads of shareable content about marketing.

Now, moving the leads through the marketing funnel can be done faster by integrating ReadyTalk’s reliable webinar solution with Marketo

Marketing Automation: The Marketo blog is one of the most well-designed and thorough marketing sites out there. Marketo blog specializes in Marketing Automation, but is also an excellent source of content on categories such a s modern marketing, content marketing, email marketing, and social media, and every blog contains multiple images that complement the text. The content is fun to read, informative and educative at the same time.

Creative Content: Of all the blogs and newsletters discussed till now, marketo stands apart. They are creative in the way they present their content and their blogs have a viral appeal.

Automation and data are the two overriding themes of the Marketo blog. With a healthy emphasis on email, this blog gets at the heart of modern marketing. Automation will continue to be more important in marketing, so start digging in now.This newsletter is a must for all those who intend to scale their marketing efforts and i.e. practically every marketeer.

Most Shared Article in 2015: How to Integrate Social Media and Blogging from The Art of Social Media (2.9K Shares)

8. Unbounce

Specialization: Landing Page Management and Conversion Optimization

The Unbounce blog features tons of great scientific tips on building amazing web pages that are optimized to collect and convert leads.

Subscription to this newsletter gives you a very good analysis of different landing pages, it provides multiple examples of different landing pages and actionable information on what is good and what is worth testing/changing.

Data Driven Analysis: Unbounce presents content that is supported by scientific evidences and examples. It is all about conducting scientifically sound marketing experiments to build landing pages that convert. All of their posts provide a short critique after each example that can give you some A/B Testing ideas for your landing page.

Best Practices for design testing: For A/B testing, it’s often effective to start with starkly contrasting designs. Once one design wins out over the other, you can start to narrow down your tests with each iteration. This newsletter provides massive amount of useful information on best practices for designing tests.

Most Shared Article in 2015: 32 Ways to Squeeze Leads Out of Your Next Marketing Campaign (7K Shares)

9. Inbound.org

Specialization: Ultimate guide to growth hacking.

Absolutely. This community is full of awesome, friendly, knowledgeable people who legitimately want to help you. Their newsletter provides some of the best business/marketing advice can be learned from other founders.

Awesome community: Regardless of your current role/position you should always join a marketing growth hacking community. Any place where marketers, growth hackers, and founders congregate to discuss is where you need to be and there is no better place than inbound. This newsletter gives you a quick snapshot of the most popular discussions.

Traffic generation: The focus of this newsletter is a bit narrow, it specializes in growth hacking techniques particularly on how to get highly qualified prospects to your site.

Inbound is an amazing community of bloggers, marketers and enthusiasts passionate about non-paid channels like SEO, social media, content marketing, conversion rate optimization etc. Don’t think twice before subscribing to their newsletter.

Most Shared Article in 2015: Today, Facebook announced they’ll be adding a new feature to Messenger that allows you to send money (9K Shares)

10. Marketing Profs

Specialization: Marketing Education & Research

MarketingProfs is an online resource and community for marketing professionals. It provides its members with information via newsletters, blog posts, training and seminars. It is a multi-million dollar company today that serves a community of more than 492,000 entrepreneurs, small-business owners, and professional marketers at the world’s largest corporations. Their newsletter is reflective of all this knowledge and serves as a guide to practical marketing insights, lessons, perspectives, and know-hows.

Knowledge upgradation: It is essential for any marketer to keep abreast of the latest developments and updates in marketing and there is no better newsletter for this than Marketing profs. Marketing Profs is one of the best places for guest posting and naturally attracts good articles.

Wide Range of Topics: With 23 categories of content to choose from, you could spend hours a day reading MarketingProfs. And that doesn’t take into account the podcast, in-depth marketing guides and video tutorials.

This newsletter offers real-world education for modern marketers through training, best practices and research. A must subscription for all marketers.

Most Shared Article in 2015: 2015 Will Be the Year of Video Marketing (3.1K Shares)

11. Convince and Convert

Specialization: Content Marketing and Social Media

A Practical and actionable marketing blog. To the point, crisp and insightful. No wonder Convince and Convert is presently ranked as the #1 content marketing blog in the world, the #3 social media blog in the world, and the #18 overall marketing resource in the world. This is one of the best newsletters for B2B content marketing information.

Killer guest bloggers: The list starts with Jay Baer, founder of Convince and Convert and one of the most innovative thought leaders in this space, known for his consistent & quality content.

Case studies: Their newsletter and blog posts focus on case studies which will help you get better at social media and content marketing through audits, creation of strategic plans, setting up and configuring metrics and tracking.

Convince and Convert is an award-winning blog and comes out with a daily email newsletter called “Definitive”, and the weekly “Social Pros” podcast for social and content professionals. ‘Definitive’ is one of the most sort after newsletters in digital marketing space.

Convince and Convert also provides consultancy services and works with some of the biggest brands in the world. Their newsletter and blog is, therefore, reflective of their experience working for dozens of brands and agencies to bring best solutions to their social media, content marketing and digital marketing challenges.

All of this makes Convince and Convert, one of the best practical and actionable marketing newsletter. Do subscribe.

Most Shared Article in 2015: Why You Should Be Building Trust, Not Traffic (2.6K Shares)

12. Quick Sprout

Specialization: SEO + Link Building + Affiliate Marketing

The Quick Sprout newsletter, comes from one of the most popular thought leaders in Digital marketing Space, Neil Patel and is a must-subscribe for all business owners. If there is one reason for subscribing to Quick Sprout newsletter — that is to never miss a new post. Such is the importance of these posts. Every post is insightful and has practical applications.

Data driven Insights: The content of Quicksprout tends to revolve around entrepreneurial lessons related to online businesses. What makes this blog so special is that it is open about showing real data to validate the information they provide. Seeing real website traffic numbers, conversion rates and growth data is what makes this content so special.

Although Quicksprout specializes in SEO, it has a variety of articles on online marketing and some awesome social media marketing articles.

Awesome infographics: But what differentiates QuickSprout’s content from the rest of the content on the web is it’s use of infographics to explain data driven insights. Such insights help in explaining stuff real quick, this is probably what brings the newsletter it’s 35K subscribers!

Expertise: Neil Patel is an expert marketer and he puts out some killer blog posts that help his audience really get an in-depth grasp on topics like SEO and content marketing, usually a piece that is neglected by lots of ecommerce companies.

Subscribe to this newsletter before you miss out on another article!

Most Shared Article in 2015: The Ultimate Guide to Hashtags (4.6K Shares)

13. Mashable

Specialization: Social Media + Tech + Business

If you are a marketing professional who wants to stay ahead of the curve, then you can’t miss out on the Mashable newsletter. Here’s why.

There are 3 key features which make Mashable newsletter indispensable and the reason this newsletter tops our list.

Wide range of categories: Mashable has mainstream audience spread across techies, marketers, business professionals, and casual social enthusiasts. So they make sure that every blog post has a broad appeal. Mashable newsletter keeps you updated on a wide range of related categories and gives you a good macro picture.

Fresh Content: Mashable always prefers to be in the first group for any piece of news. They consider second hand news to be completely unworthy of publication. Of all the things, they do not compromise on freshness of content!

Viral content: The Patented algorithms of Mashable ensure that you don’t miss out on any content that is going viral. This newsletter keeps you updated on the biggest stories before they become big.

For content marketers staying ahead of the curve means survival. Don’t miss out on this newsletter.

Most Shared Article in 2015: Facebook reaching out to users who might be suicidal (17.8K Shares)

14. Entrepreneur

Specialization: Entrepreneurship + Business

Alert: If you don’t subscribe to this newsletter, you will miss out on some really good quality content!

Entrepreneur magazine is known for its awesome content and amazing contributors. Their ability to attract highly skilled writers, thought leaders, and innovators is one of the reasons why they rank on this list.

Good Quality Content: Entrepreneur mag has a very targeted niche audience. This gives them an advantage to be highly selective about their writers and contributors. They know their audience really well and publish tailored quality content.

Targeted Content: Articles covered in this newsletter pertain more to the aspiring entrepreneurs and early stage ventures, focusing more on topics related to technology and growth strategies. This is especially useful for marketers interested in growth hacking and viral marketing.

Good Categorization: This newsletter clearly categorizes its content into specific topics and lets you choose from these topics. You could subscribe to all the topics or go for particular ones.

From Money & Finance to Growth & leadership, this newsletter covers everything related to entrepreneurship and is a must for aspiring entrepreneurs.

Most Shared Article in 2015: 10 Success Habits That Will Dramatically Improve Your Business (40.4K Shares)

15. Buffer

Specialization: Social Media + Content Marketing

Although the newsletter from Buffer blog specializes in providing good quality content on social media, it also focuses on productivity, life hacks, writing, user experience, customer happiness and business. This makes it indispensable for content and social media marketers.

Social Media: The content of this newsletter as well as its blog is intended towards promoting buffer application,a social media management tool. Naturally the newsletter is social media centric and is a great repository for articles on sharing, creating, analyzing and converting with social media.

User Education: One of the primary reasons for the popularity of this newsletter is that it believes in providing content that educates + motivates readers to take action and still has that viral appeal. No wonder they have succeeded in growing to a 41,231 newsletter subscription base.

This newsletter comes in the form of both a blog and daily newsletter and will give you the ins and outs of scoring big on social media. Their posts will help you maximize your return from social media platforms by educating you on how to measure your performance. While they may not post as often as other blogs, their posts are thorough, detailed and data-driven. Buffer newsletter is full of all the best social media tips, tools, experiments, and advice.

Most Shared Article in 2015: The Psychology of Facebook: Why We Like, Share, Comment (9.9K Shares)

16. HubSpot

Specialization: Inbound Marketing + Sales

This newsletter provides you with the latest Marketing Tips, Trends, and Best Practices in digital marketing space. Known for their actionable content, they cover a wide range of topics that include SEO, blogging, social media, lead generation, email marketing, lead management, analytics, and more. Above all, you can’t mention content marketing without mentioning HubSpot. These guys literally wrote the book on it.

HubSpot software is a sophisticated Marketing platform which helps you in managing Inbound Marketing and Sales. HubSpot maintains specialized blogs for Marketing, Sales, Agencies and Web design.

HubSpot Academy is a blog intended for user education and provides resourceful guides on everything related to Inbound marketing and sales. It provides detailed user guides on topics from Keywords to Call-to-actions.

When you are stuck for ideas, need answers to specific marketing questions, want content to use as reference and to understand new concepts and ideas, spend time on their newsletter! This newsletter provides awesome content on everything related to Inbound.

Most Shared Article in 2015: Do You Really Need That Exclamation Point? [Flowchart] (10.7K Shares)

17. Moz

Specialization: SEO + Inbound Marketing

When we are talking about Moz, there are two things we need to know before getting into the details of their newsletter. One ‘The TAGFEE Code’, two ‘Rand Fishkin’.

The TAGFEE Code: It essentially drives everything Moz does, everything they create and cultivate – their software, content, corporate culture, and relationships. They’re all a direct reflection of their mission to be as Transparent, Authentic, Generous, Fun, Empathetic, and Exceptional as possible. Same goes with their blog and newsletter.

Rand Fishkin, The Wizard of Moz: He’s founder and former CEO of Moz and co-founder of Inbound.org. An active blogger, Rand regularly writes on SEO, content, search, & social on the web, from his multiple blogs. Known for his ‘Whiteboard Friday’ lectures, Rand is today the most sort after thought leader in Digital Marketing space.

Moz Top Ten: Almost everything Moz does with marketing seems to be spot-on and their email newsletter is no exception. Instead of pushing their agenda with tons of their own posts, the Moz Top Ten pulls a bunch of great posts from around the web and shares them with its audience.Their posts cover covers the best stories on inbound marketing, SEO, and social and this is one weekly newsletter people look forward to reading.

Get this Newsletter now! I mean now!

Most Shared Article in 2015: The Web Developer’s SEO Cheat Sheet 3.0 (10.6K Shares)

18. Social Media Examiner

Specialization: Social Media in/and business

Social Media Examiner, the world’s largest online social media magazine, designed to help businesses discover how to best use social media tools like Facebook, Google+, Twitter and LinkedIn to connect with customers, generate more brand awareness and increase sales.

Amazing case studies: Subscribing to their newsletter gives you an update on the amazing research and case studies on social media presented by SME in their blog. This blog is go-to resource for most things Social Media. They cover a wide variety of information and have some have an array of extensive articles and case studies on Facebook Marketing!

Social Media Experts: Social Media Examiner blog is one of the most important blogs dealing with social media, new updates and features, and the usage of social media in business. Want to hear what’s new on Facebook, Twitter, LinkedIn, Google +, etc? Subscribe their newsletter and you will never miss anything related to social media.

They work with top social media experts to bring you all the news you need to optimize content marketing with social media. Their articles in the newsletter will help you integrate social media into your content marketing strategy.

Most Shared Article in 2015: New Facebook Terms: What Marketers Need to Know (12.1K Shares)

19. KISSmetrics

Specialization: Web Analytics with a focus on ecommerce and SaaS

Everything apart, these stats alone make a strong case for you to subscribe to this newsletter.

– 350k visitors a month

– 82% of web traffic is from the blog

– 70% of leads from blog (15 sales reps)

– $100k-$150k a year spent on blog (infographics, content, content promotion)

– Estimated ROI of $900,000

Data Driven Insights: This newsletter provides you with the most authoritative and scientific methods to optimize your marketing based on metrics and covers this topic in depth. Although this newsletter specializes in Analytics, it is an excellent source for data driven insights on other topics such as Branding, copywriting, E-Commerce, Marketing, Social media, Design, Twitter, Facebook etc.

Customer Insights: As the tagline suggests ‘Google analytics tells you what and Kissmetrics tells you who’, this newsletter provides insightful infographics, Data visualizations and cheat sheets on customer behavior and psychology.

Numbers and data don’t lie — they tell you what is working, what isn’t and how the business responds to testing and changes. Your ability to decipher analytical data and use that information to make changes in your business decides your success or failure. This is exactly what you get out of this newsletter. We highly recommend this newsletter for everyone into digital marketing, especially for budding SaaS and E-Commerce companies.

Most Shared Article in 2015: The Ultimate Guide to 150+ Google Analytics Resources for 2015 (3.5K Shares)

20. CopyBlogger

This newsletter is a preeminent source on using content to market a business and is ‘the’ destination site for SMBs for tools and techniques on content marketing. This newsletter gives you the solutions you need to succeed in improving traffic, links, subscribers, and a profit-generating website.

Pioneers of Content Marketing: The founder, Brian Clark, had already been using online content to build businesses since 1998, way before anyone started using the term “content marketing.” Today, many consider Copyblogger the granddaddy of blog writing and strategy.

Guidebook to web writing: This newsletter serves as a valuable guide for good web writing. Their articles are crisp, to the point and accompanied with a dash of humor. This newsletter is intended for those who are already in the good at blogging and provides advanced training.

Quality Writers: The primary reason for the success of this newsletter is the quality of the writers. Most of them are geniuses and this is no exaggeration. They share the most consummate information on the subject of blogging and content marketing. Their content is always spot on.

Copyblogger produces five to six articles each week. Each blog details the hottest trends in content marketing is written in a simple and engaging way. Subscribing to this newsletter keeps you updated on the latest posts.

Most Shared Article in 2015: 10 Key Factors That Will Determine the Future of Google+ – Copyblogger (3.7K Shares)

Influencer Marketing Is Now Bigger Than Digital Ads

Everywhere you look people are online looking at their phones and interacting with different social platforms.

If you haven’t noticed we are surrounded by influencer marketing on all four sides.

We inhale and exhale influencer marketing constantly every day and still many of us are not fully aware of what it really is.

While the world is modernizing and the people’s voice growing, we have broken through into a new era of digital marketing, a more natural type of marketing done through influencers.

Influencer content may be framed as testimonial advertising where they play the role of a potential buyer themselves, or they may be third parties.

It identifies the individuals that have influence over potential buyers and orients marketing activities around these influencers.

“Marketing with influencers is turning influencers into advocates of the firm.”

Before we go into any details about this type of marketing, one should clearly know what it is.

What is influencer marketing?
This kind of marketing focuses on an individual, rather than large groups of consumers to advertising the brand’s message.

The individual here is referred as the ‘influencer’ who is hired to get out the word for your brand.

In this game of influencer marketing, these influencers may be the potential buyers themselves.

They usually play the roles of content writers, journalists, bloggers, CEO’s, creative people, advertisers or advisers.

They are connected to other people around them and are looked to for advice and opinions and are regarded as influential.

Content marketing and social media marketing are regarded as the two major forms of influencer marketing.

How does influence marketing work?
Nowadays, users give more reaction to ratings on social media or opinions of a person rather than believing in advertisements.

This is made the basis of influencer marketing where an influencer will write about the products in their personal and social channels.

People tend to believe what the influencers have to say about something, over the media.

Many marketing companies don’t even have influence marketing on their radar as it such a unique method of the product. In many cases, it’s out of their control as more of an individual voice takes hold rather than the standard static corporate ad.

Digital ads are not given the same interactive and emotional response by the consumer.

The feedback and ratings on social media about a particular brand or product also adds greatly to the product or brand being showcased and is the new product placement platform.

Why is influencer marketing now bigger than digital advertising? & How did that happen?

Trust and honesty is a very important factor in marketing.

We all know which media we trust and distrust and in most cases just simply by the subject header.

Traditional media is scrambled with misinformation and the general consumer would rather interact with their products or services of interest on a social level.

Consumers do not buy goods or services unless they are completely assured that the product or service is perfect for their needs in every way.

It is believed that if you influence the mind, you have the world in your hands and that’s what influencers are doing.

Influencers have built up relations in order to gain trust to become, influencers. Much commitment and nurturing have gone into building those connections.

When it comes to building up relations and creating a positive message around a specific brand that is where influencer marketing has a higher standard compared to digital advertisements.

Let’s throw light upon, Influencer marketing as ‘THE NEXT BIG THING.’

  • As seen on: “Social Media”.

As the world has shifted to social media, consumers look upon at fellow consumers to inform their purchasing decisions.

Instead of looking at companies, as they did in the past, they now look at each other and at their favorite personalities, who are consolidating massive followings on YouTube, Instagram, Snapchat, Pinterest, LinkedIn, Twitter, Facebook, Google+ and other platforms.

The rise of the social media influencer has created a world of possibilities;

It has opened up a flood of new waterworks for brands to connect with consumers directly and on a larger scale through more organic natural marketing method of influence like a new age word of mouth.

  • Provides a better description with an Interactive messaging platform. With each social media interaction or reaction, it promotes the possibility for hundreds of more people to view your message through the social connections in their network.

While digital ads are solely comprised of precise information about the goods, an influencer approach to the market has its own ways of attracting people with all the accurate description and information about the products and services in a more interactive, consumer arena, that has an organic life to the message.

Influencers are trusted to provide the updated details of the products or services they are dealing with and the message can also be slowly released over many days weeks or months.

It is considered the job of an influencer to gather up all the points about the marketing campaign and forward that message to the consumers.

To ensure this, the influencers are often paid for their job. If not paid, then they are provided with incentives by the company they are working for or in some cases sharing content with their readership for no other motive than to educate and to encourage interaction among the network.

Unlike digital ads most of the time influencers are “not selling anything” and are simply sharing information to create a more positive network of influence or to encourage participation and interaction on topics that can truly help. They might choose to follow up through other methods of communication like an email newsletter to promote products or services an advertising services.

When comparing social marketing to digital ads, I sort of side by side comparison, a static digital ad does not provide depth as they comprise of banners and poster type ads and do not have any opinion oriented objective.

The old and outdated information may soon turn away consumers.

  • People are more likely to trust other people than advertisements

Influencer marketing has the concept of ‘word of mouth.’ This pretty much sums up how people get to trust the influencers. Where advertisements could be nothing more than made up stories or exaggerations in the sight of many consumers, people are likely to trust their fellow friends and society when they tell them about a certain product.

That’s when influencers form relations in order to promote the market;

The influencer campaigns help a lot in the process The earned trust helps the market to flourish, after all, marketing is based on gaining consumers trust so let’s have the consumers interact with the message.

  • Much simpler

Influencer marketing is a much easier and simpler way of marketing than the digital ad marketing.

Not only is the way of attracting people simpler but the way of actually putting it up does not require many efforts other than the creative element.

In this era where everything is made simpler by the internet, successful marketing has been made an achievable task by the social platforms and online facilities.

You write about it and post about it online and within minutes thousands of viewers are peeking into your blogs and journals.

The online facility helps to connect people worldwide.

  • Market grows faster

Apart from being a simpler way of marketing, influencer marketing helps to boost up markets at a great rate.

Everything should be made as simple as possible, but not simpler.

– Albert Einstein

The influencer way of marketing has an advantage of doing wonders online which helps to connect influencers with people from all over the world.

  • Any queries about a product are immediately facilitated and generally much more appreciated than an email, support ticket response or any other type Q&A delivery.

May it be social media or content driven market, people get the answers to many of their questions about a product immediately in influencer marketing and much more view the comment responses making the viewership quite extraordinary.

In the case of social media marketing where the advertisement is placed on all the frequently used social sites, people get to know about other opinions about products, which greatly helps them sum up any purchasing decisions.

Apart from this, they are also connected to other people on the social media (which in this case acts like influencers) who tells them about many goods and hence solves many queries.

In the case of the content driven market, influencers are already there to respond to any queries of the consumers. This way any doubts about a product are removed.

  • It’s powerful. Yet simple.

Influencer markets are powerful in their own manner. The content shared by influencers is powerful and authentic. They have the ability to gain people’s trust and reliance, all that is needed.

Thoughts and opinions are shared through influencer markets and better relations are created even with consumers that live miles away.

“The marketing roots with any social platform are quite strong and are not easy to cut down.”

  • The writings can do wonders

All those bloggers, journalists, content writers, CEO’s out there portrays the market accurately through their writings which depend upon proofs, opinions, and ideas of many consumers.

These pieces of writings are much more convincing than the digital ads that consist of a couple of pictures and slogans. The writings talk about the feedbacks and opinions of other people and influencers which is a quality that digital ads market surely lags. We just might have seen the peak of the market for digital advertising and ads.

  • The advantage of videos

Digital ads that usually consists of banners and posters have become very less influencing when the social media is filled with videos about the products.

Living objects are automatically more attractive than still lives. Influencers have started making use of videos in their contents to influence the people which is turning out to be another plus point of the influencer marketing.

  • Celebrities as Influencers

Consumers are influenced greatly when their favorite celebrities post about a certain product.

This has become a growing area of influencer marketing that celebrities are used as influencers to attract people towards a specific product. Like television commercials, where celebrities are used as influencers, they are made influencers on social media nowadays where they post about how they have become the customers to a certain product.

This practice does not even require any convincing as many people will blindly believe in the quality of the thing when their favorite celebrity buys it.

No wonder, influencer marketing is taking over.

  • Online feedback

When influencer market is on social media the feedbacks of the consumers becomes very important for marketing purposes. The market grows with positive feedbacks, and similarly, it shrinks when the feedbacks are not in the favor of the goods and services.

People today believe greatly in the ratings and online opinions of the consumers.

Influencer marketing is largely driven by this concept of online ratings and participation and thus is rapidly growing.

  • Honest opinions

Consumers value opinions and ideas more than advertisements.

In the world of influencer marketing, the opinions of people act as influencers on the social sites and are just as important.

If not all then most of the feedbacks and opinions of people about a particular service or product are honest.

Finding honest opinions about a thing, a person, or a company is able to purchase the product.

In the case of digital ads marketing, there are hardly any opinions shared as the ad platform does not allow for such interaction.

  • Time efficient

Influencer marketing is instant and is purely based on the established relationship between the influencer and their network.

The fact that influencer marketing is taking over digital Ads just might be happening now.

It has been estimated that in another few years influencer marketing will take over all the other marketing strategies and will become the biggest marketing practice by the year 2020